Roughlock Auto
Roughlock Auto is a family-run used car and truck dealership in Spearfish, South Dakota, open Monday through Saturday.
Financing not verifiedBHPH Finder score 6.2/10
Open now · closes 6:00 PM3125 E Colorado Blvd, Spearfish, SD 57783Published · Details verified

Google rating
4.8 / 5
Reviews
552
Hours today
9:00 AM – 6:00 PM
Best for
Local buyers seeking a family-run dealership for used cars and trucks.
About Roughlock Auto
Roughlock Auto is a used car and truck dealership located at 3125 E Colorado Blvd in Spearfish, South Dakota. This family-run business serves the local community by offering a variety of pre-owned vehicles and maintaining a customer-focused sales environment.
The dealership operates six days a week, Monday through Saturday, from 9:00 AM to 6:00 PM. Customers can contact the team directly at 605-717-2400 to inquire about current inventory or schedule a visit. With over 550 reviews, Roughlock Auto provides a transparent experience for those in the market for a reliable vehicle.
Does Roughlock Auto offer in-house financing?
Unknown. We could not read the dealer's website (roughlockauto.com) to confirm its financing terms; it appears here because Google returns it for buy here pay here searches in Spearfish. Call and ask before visiting.
How BHPH Finder scores Roughlock Auto: 6.2 out of 10
- Google reputation (4.8 rating, 552 reviews)
- 5.7 / 6
- Has a website we could read
- 0.5 / 1
- Financing terms not verified
- 0 / 1
- Prints a down payment figure
- 0 / 0.5
- Says it reports payments to credit bureaus
- 0 / 0.5
- Open on Sundays
- 0 / 0.25
- Verified by the owner
- 0 / 0.75
The score weighs Google reputation by review volume (up to 6 points) and adds what the dealer's own website verifiably advertises. It is BHPH Finder's editorial rating, not a customer rating. How it works.
What does Roughlock Auto offer?
- Used car sales
- Used truck sales
- Vehicle test drives
- Customer service consultations
Why customers choose Roughlock Auto
Helpful and professional staff
No-pressure sales environment
- Located at 3125 E Colorado Blvd in Spearfish, SD
- Open Monday through Saturday from 9:00 AM to 6:00 PM
- Family-run dealership specializing in used cars and trucks
- Maintains a 4.8-star rating based on 552 customer reviews
When is Roughlock Auto open?
| Monday | 9:00 AM – 6:00 PM |
| Tuesday | 9:00 AM – 6:00 PM |
| Wednesday | 9:00 AM – 6:00 PM |
| Thursday | 9:00 AM – 6:00 PM |
| Friday | 9:00 AM – 6:00 PM |
| Saturday | 9:00 AM – 6:00 PM |
| Sunday | Closed |
Where is Roughlock Auto located?
3125 E Colorado Blvd, Spearfish, SD 57783What do customers say about Roughlock Auto?
We want to extend a sincere thank you to the entire Roughlock Auto team for turning what started as a very frustrating and difficult experience into a truly positive one. Your professionalism, patience, and commitment to helping us made all the difference. A special thank you to Kris, Kevin, Shane, and Mike for going above and beyond to address our concerns and ensure everything was taken care of. What could have remained a stressful situation became a much more pleasant and helpful experience because of your efforts and dedication to customer service. We genuinely appreciate the time, attention, and care you showed throughout the process. Thank you again to everyone at Roughlock Auto—We are grateful for your support and highly recommend your team to anyone looking for honest, customer-focused service.
I had a great experience at Roughlock Auto with Kris Kjerengtroen he was easy to deal with and not too pushy for a sales person. I lived 50 miles away and needed to make sure the truck was going to fit in my garage. He might not do this for everyone but he let me take it overnight to show my wife and check the fit on the garage. That was so nice of him to do that for me. It gave me a chance to do an extended test drive of the truck. The next day they treated me right on my trade in so we made the deal!! I am happy with the whole process. Good job Kris!!
Justin Mowery was super great to work with. He answered questions, was no pressure, let us think about it and followed up the next day. We ultimately purchased a vehicle from here and had a great experience. I recommend them to anyone in the market for a vehicle!
Huge shoutout to Justin for the amazing customer service! 🙌 He helped put my family in our dream car — safe, reliable, and exactly what we were looking for. Couldn’t have asked for a better person for the job. Thanks again, Justin! 🚗✨
RISKY BUSINESS WITH ZERO REGARD FOR YOU OR YOUR FAMILY Kristoffer was explicitly told we did NOT want or need a fancy vehicle — we just needed something reliable because we already have the financial stress that comes with having a newborn. Despite that, he confidently sold us a truck with a failing engine. When we called to try to resolve the issue, we were treated like idiots. We were asked, “What did you think you were buying?” and told that “high-mileage vehicles are risky.” We understand older vehicles come with risk, but we expected a vehicle that was at least safe and functional. If we could afford a brand-new vehicle, obviously we would have bought one. This dealership claims to be “family-oriented” and says they want lifelong customers. The only risky decision we made was trusting a business that appears dishonest and careless. We caught Shane Moore and Kristoffer in multiple lies. Our favorite was them pretending they had “no idea” the truck had engine issues. A worker at Triple H told us a technician had already warned them about the engine problems beforehand. After endless back and forth, Shane finally allowed us to trade the truck in — because, of course, a refund was never an option. Meanwhile, Kristoffer was off in Vegas while Shane couldn’t even look us in the eye, so another salesman handled us instead. The FIRST vehicle he showed us literally started smoking before we even made it back to the lot. His response? “Well… we just got it.” If that’s true, why was it already listed and priced on your website? And why would you show it to a family who was already dealing with one unsafe vehicle? This time we made ourselves crystal clear: WE JUST NEED A CAR THAT WORKS. The salesman recommended a Jeep, and both my husband and I directly asked him, “Would YOU let your family drive this vehicle?” He said yes. Now, ONE DAY LATER, we’re dealing with another vehicle that already needs work. Either these people genuinely do not care what they sell to families, or they will say absolutely anything to close a deal. This experience has been exhausting, expensive, and humiliating. I have never felt more defeated or taken advantage of in my life. Do not shop here unless you have money to burn or extensive mechanical knowledge — because once they get your signature, you’re on your own.
Questions about Roughlock Auto
What are the business hours for Roughlock Auto?
Roughlock Auto is open Monday through Saturday from 9:00 AM to 6:00 PM. The dealership is closed on Sundays.
Where is Roughlock Auto located in Spearfish?
Roughlock Auto operates from its facility at 3125 E Colorado Blvd, Spearfish, SD 57783.
How can I contact Roughlock Auto to discuss vehicle inventory?
You can contact Roughlock Auto by calling 605-717-2400 during their standard business hours.


